The nation’s leading premium quality cannabis brand rooted in purpose and founded by NBA veteran Al Harrington, Viola, announced today the launch of its fashion collaboration with rapper T.I.’s apparel line, AKOO Clothing. The “420 capsule collection” commemorates the nationwide cultural cannabis moment, 4/20, while giving back to those who have been affected the most by the COVID-19 pandemic. Partnering with the non-profit organization, Root and Rebound, a portion of sales proceeds will be donated to the organization’s COVID-19 Relief effort.
The capsule launch features exclusive Viola x AKOO branded T-shirt options, inspired by the culture of cannabis and available for purchase on AKOO.com with a sales link on Violabrands.com. Each knit is made up of a soft hand cotton poly jersey fabrication with a better quality finish. Both pieces featuring a solid body with a rib collar neck construction, double needle stitch detailing, a standard fit with a straight hem, and a front chest screen printed graphic design for an on-trend streetwear look paying homage to the cannabis culture.
“With 4/20 being such an important part of the cannabis lifestyle, I wanted this collaboration to be meaningful – really speaking to the purpose, mission and culture behind the Viola brand, says Al Harrington, Founder of Viola. “T.I. is a long-time friend, successful entrepreneur and Viola supporter, so this collaboration was a natural fit.”
In addition to the capsule release, Al Harrington & T.I. will participate in AllDefCon420-a digital experience that’s 100% online to celebrate 4/20. It’s an opportunity to LEARN from cannabis industry professionals, NETWORK with like-minded people, and CONNECT with cannabis lovers from all over the world.
Fans will also be able to catch T.I. on Viola’s 420 IG Daily Live hosted by Al on Monday at 4:20 PM PST.
“I’m a huge supporter of Al and the work he’s done with Viola and the larger community,” says Rapper and AKOO Founder T.I. “As another African American entrepreneur, it’s an honor to be working alongside such a legendary figure in the cannabis space and this is only the beginning. There’s so much more to come.”
For more information on Viola, please visit: https://violabrands.com/.
For more information on AKOO Clothing Brand, please visit: https://www.akooclothingbrand.com/.
